BrandHelmut Lang

Helmut Lang, Designer,
Associated creatives
Tags
Description
Helmut Lang Jeans Pre-Fall 2026 advertising campaign photographed by Priscillia Saada, styled by and featuring model Monika Tatalovic alongside Ralph. The horizontal composition depicts a couple lying entangled on a white tufted leather daybed, captured from an elevated direct perspective. Styled in cuffed blue denim jeans, a white shirt, a black top, and black pointed footwear, the subjects are illuminated by direct on-camera flash against warm wood paneling and a patterned oriental area rug.
Style
Horizontal, Commercial, Sensual
Techniques
Flash
Industries
Designer Fashion
Color
Denim (30%)
Pure White (30%)
Jet Black (30%)
Background
Living Room
Context
Advertising Campaign