Brand
ProjectFall 2024 Ad Campaign

Akki Shirakawa, Hair Stylist,
Associated creatives
Tags
Description
This image from the Helmut Lang Fall 2024 ad campaign features model Irina Shayk reclining on a transparent acrylic bench. She wears a long-sleeved black dress with a thigh-high slit and black heeled boots, with her arms raised behind her head. The composition is captured in a minimalist studio environment with a grey floor and light-coloured wall. Clean lighting accentuates the sharp lines of the furniture and the fluid drape of the dark garment.



