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  • ·Helmut Lang Fall 2024 Ad Campaign featuring Irina Shayk
BrandHelmut Lang
ProjectFall 2024 Ad Campaign
Model Irina Shayk lying on a clear acrylic bench wearing a long black dress and black heeled boots against a grey studio backdrop

Helmut Lang Fall 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Talia Chetrit
Talia ChetritPhotographer
Irina Shayk
Irina ShaykModel
Jason Rider
Jason RiderStylist
Akki Shirakawa
Akki ShirakawaHair
Fara Homidi
Fara HomidiMakeup
New York City
New York CityLocation

Tags

irina shaykirina shayk reclining on benchwoman reclining on benchmodel in black dresslong black dressblack dressblack heeled bootsheeled boots

Description

This image from the Helmut Lang Fall 2024 ad campaign features model Irina Shayk reclining on a transparent acrylic bench. She wears a long-sleeved black dress with a thigh-high slit and black heeled boots, with her arms raised behind her head. The composition is captured in a minimalist studio environment with a grey floor and light-coloured wall. Clean lighting accentuates the sharp lines of the furniture and the fluid drape of the dark garment.

Style

Editorial, Horizontal, Desaturated, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Silver (30%)

Background

Grey Seamless

Context

Advertising Campaign