Hellmann's Who’s in the Fridge? 2023

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This commercial spot for Hellmann's titled Who's in the Fridge? presents a surreal interior view inside a refrigerator. Two miniature people stand on either side of an oversized jar of Hellmann's Real Mayonnaise, surrounded by various grocery items including a head of cabbage, sliced tomatoes, cheese, peppers, and eggs. The lighting mimics the dim interior of an opening refrigerator, casting soft illumination across the food products and tiny figures. The video captures the miniature characters interacting within the domestic appliance setting.