VML, Creative Agency, New York

Description

This nighttime aerial view captures the Las Vegas Sphere illuminated with a vibrant blue digital display featuring a Hellmann's mayonnaise jar and a cat wearing a football helmet. Above the products, glowing text displays the date 02.11.24 against the curved LED surface. The surrounding city skyline and glowing Ferris wheel are visible in the background under a dark sky. The composition emphasizes the scale of the spherical venue as an outdoor advertising canvas. The capture showcases a high-impact digital installation created by VML.

Style

Horizontal, Cinematic, Neon

Techniques

Drone footage

Industries

CPG / Packaged Food

Color

Background

Night Sky

Context

Out of Home (OOH)