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Aerial night view of a glowing spherical structure displaying a giant Hellmann's mayonnaise jar and a cat wearing a football helmet

VML, Creative Agency, New York

About

This nighttime aerial view captures the Las Vegas Sphere illuminated with a vibrant blue digital display featuring a Hellmann's mayonnaise jar and a cat wearing a football helmet. Above the products, glowing text displays the date 02.11.24 against the curved LED surface. The surrounding city skyline and glowing Ferris wheel are visible in the background under a dark sky. The composition emphasizes the scale of the spherical venue as an outdoor advertising canvas. The capture showcases a high-impact digital installation created by VML.

Keywords

mayonnaise jarcat wearing football helmetcat in football helmetfootball helmetmayonnaise jar advertisementcatmayonnaise

Styles

HorizontalCinematicNeon

Techniques

Drone footage

Industries

CPG / Packaged Food

Background

Night Sky

Context

Out of Home (OOH)
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