Framestore, Post Production Company, Los Angeles

Description

A vertical digital commercial for Hellmann's titled 'America's Sandwich', dedicated to celebrating the cheesesteak. The video opens on a kitchen countertop displaying a freshly made steak sandwich garnished with an American flag toothpick beside an inverted squeeze bottle of Hellmann's Real Mayonnaise. As an operatic anthem plays with karaoke-style subtitles, the sequence shifts through surreal, AI-assisted visuals, including an arm holding a sub sandwich above a mountain lake filled with sandwiches, a renaissance-style crowd worshipping a giant cheesesteak, classical oil paintings of mayonnaise bottles, and a towering stack of sandwiches reaching up into the clouds alongside a flying airplane.

Style

Humorous, Vertical, Commercial, Surreal

Techniques

VFX / visual effects, AI Image Generation

Industries

CPG / Packaged Food

Color

Background

Kitchen

Context

Advertising Campaign