TBWA\Chiat\Day NY,
Associated creatives
Tags
Description
This commercial campaign video, titled Heisman Episode One, features prominent athletes Travis Hunter, Derrick Henry, and Tim Tebow promoting Nissan vehicles. The aesthetic is highly polished and cinematic, characterized by a dominant red lighting scheme, sleek studio production, and stylized motion graphics that animate the names of the athletes alongside their respective cars. Several shots capture the individuals in formal attire, conveying a sense of confidence and prestige. The video also includes exterior footage of a Nissan building with various vehicle models parked out front, and creative use of projected text on the pavement identifying the athletes. The overall tone is sophisticated and promotional, leveraging the star power of the athletes to highlight the Nissan brand.
Style
Commercial, Cinematic, Polished
Techniques
Live-action Technique, Motion Graphics
Industries
Luxury Automotive, Automotive