BrandCBS
ProjectNFL Is Back
HEARTLENT GROUP, Agency / Creative,
Associated creatives
Associated creatives
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Description
A dynamic video showcases a series of digital illustrations depicting NFL players in action. The illustrations, created with a line art style and selective color fills, highlight different football players in various dynamic poses, such as throwing, running, and celebrating. The artwork uses the full color scheme of each team's uniform. The backgrounds are rendered on a white, crumpled paper texture, adding depth and a tactile quality to the visuals. Above the illustration, the words "NFL IS BACK" is present in a bold sans-serif font. The illustrations are created to appear as one continuous line to draw the image of the individual player, while also animating a line that connect to the next NFL player.