Description

This poignant campaign video features a diverse group of individuals, ranging from young children to adults and medical professionals, each speaking directly to the camera with their hand placed over their heart. Captured across various settings including sports fields, stadiums, healthcare facilities, and domestic interiors, the portraits convey a message of dedication to heart health and medical research. The cinematography employs soft, natural lighting and shallow depth of field to focus attention on the subjects' expressions and heartfelt declarations. Directed by photographer Simon Harsent in Sydney, the piece forms part of the Heart Foundation Pledge initiative, aiming to raise awareness and support for cardiovascular health.