Havas UK, Agency / Creative,

Description

The ASDA Christmas commercial features Will Ferrell as Buddy the Elf. The scene takes place outside an ASDA supermarket during snowy conditions. A worker wearing a safety vest pushes a row of shopping carts. Buddy the Elf waves his hands in the air and proceeds into the store through the sliding glass doors. The store is decorated for Christmas, including a large Christmas tree, ornaments and decorative candy canes. Buddy the Elf is interacting with other ASDA employees who are dressed in uniforms. Decorations include a large sign saying 'Have yourself a merry Christmas.'