Havas Paris, Agency / Creative,

Description

KFC presents a campaign called Handmade Billboards. The short clip shows the creation of an outdoor advertisement drawn with a red marker on a white poster. In Paris, a man in a yellow safety vest applies white posters to the inside of a city bus stop ad display. A man with a red baseball cap hand-draws the words "Tenders faits main sur place" inside of a rough map outline, and the KFC logo appears below. The advertising campaign emphasizes the brand's belief in handmade quality.