Havas Paris, Agency / Creative,
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Associated creatives
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Description
A public service announcement features white text on a black background detailing the legal definition of road homicide. The text describes the consequences of causing a fatal accident while driving under the influence of drugs or alcohol, which is legally defined as road homicide, punishable by ten years in prison. The PSA highlights a major legal shift that may have escaped public attention. Association Antoine Alléno presents the message.