Havas Middle East, Agency / Creative,

Description

This video montage highlights women's struggles in sports within the Arabic and Islamic world. The video opens with an image of women disguised as men at a soccer game, followed by images of female athletes playing sports like soccer and basketball. News headlines appear, discussing women's representation in sports and bans on women's gyms in Saudi Arabia. The video emphasizes the challenges faced by women in sports due to gender restrictions, with a message highlighting that 73% of Arab girls quit playing football after the age of 14. The video also reveals that Arabic words have gender associations, using the words 'shoot' and 'pass' as examples of female-gendered terms.