HATTER, Agency / Creative,

Description

This video displays an outdoor event in Milan featuring Lego's botanical collection. There are black flags and signs on display with the Lego logo and the word 'Botanicals' printed in white text. A pop-up shop decorated with Lego flowers sits on an outdoor street. People walk in front of the store, admiring displays of flowers made from Lego bricks. One display features roses, daisies, and sunflowers. People are seen posing and holding individual Lego flowers, and constructing them from piles of loose pieces.