Brand
ProjectLipstick Ad Campaign

Hatice Schmidt, Hatice Schmidt Creative Director,
Associated creatives
Tags
Description
This close-up portrait from the Lipstick Ad Campaign by Hatice Schmidt features a striking profile view of a model with dramatic lighting. Captured by photographer Karl Felix with hair styling by Ruby Howes, the shot highlights detailed facial features and texturing against a clean, neutral background. The composition employs soft directional light to accentuate the subject's contours in this commercial beauty visual.