BrandFast and Female
Hard Work Club, Agency / Creative,
Associated creatives
Tags
Description
The image is a CGI animation of a mascot on a basketball court, created to raise awareness of equal pay between NBA and WNBA players. The mascot has an orange rectangle for a body with two horizontal bars and a face with dollar signs on the face, and wears a mint green tank top that says, "Net Net Equality." The mascot stands on a dark green basketball court. The video has a spotlight effect and features typography animation with the words "Ally E Hoop," interspersed with images of the mascot. The video includes music.