BrandNOW
ProjectNOW Puppies
Hanson Dodge, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video showcases a young African-American girl with curly hair, around 6-8 years old, joyfully hugging a puppy. She's wearing a white t-shirt with frilly sleeves and a teal jumper, with teal clips in her hair. She's surrounded by many similar puppies with white and brown fur, all on and around an orange shag rug. In the background, there is a seamless white backdrop. The camera angle varies from close-ups to overhead shots that visually demonstrate how the puppies are numerous. The text '19,000 is a lot.' appears to emphasize the quantity. The overall aesthetic of the advertisement conveys a cute and playful mood.