BrandHanifa
ProjectFall 2024 Ad Campaign

Anifa Mvuemba, Hanifa Creative Director,
Associated creatives
Tags
Description
A full-length studio portrait of a Black female model posing in a Hanifa Fall 2024 campaign look. She wears a floor-length, spaghetti-strap dress crafted from dark green satin, featuring an abstract flame pattern in vivid yellow at the hem. Her hair is styled in long, sleek braids that drape over her shoulder. She is accessorized with a chunky silver chain-link necklace. The background is a solid, clean blue studio backdrop. The lighting is soft and directional, highlighting the sheen of the fabric and her features.
Style
Editorial, Lifestyle, Vertical
Techniques
Studio strobe
Industries
Luxury Fashion Houses