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Brand
Canada Goose
ProjectHaider Ackermann x Canada Goose Campaign - SS25 Snow Goose by Canada Goose
Shirtless man wearing a cowboy hat, sunglasses, black shorts, and tall green rain boots holding a dark jacket against a white background.

Jay Massacret,

Associated creatives

Haider Ackermann
Haider AckermannDesigner
Willy Vanderperre
Willy VanderperrePhotographer
Lina Kutsovskaya
Lina KutsovskayaCreative Director
Jay Massacret
Jay MassacretFashion Editor/Stylist
Louis Ghewy
Louis GhewyHair Stylist
Karin Westerlund
Karin WesterlundMakeup Artist
Piotr Chamier
Piotr ChamierCasting Director
Lara Stone
Lara StoneModel

Tags

shirtless man wearing cowboy hatshirtless manman in cowboy hatcowboy hatsunglassesblack shortstall green rain bootsgreen rain bootsrain bootsouterwear jacketblack jacketgreen jacket

Description

This striking portrait from the Haider Ackermann x Canada Goose SS25 campaign, photographed by Willy Vanderperre, features a shirtless male model posing against a clean white background. Styled by Jay Massacret, the subject wears a black cowboy hat, sunglasses, dark shorts, and tall olive green rain boots while holding a multi-panel outerwear piece. Creative direction by Lina Kutsovskaya, hair by Louis Ghewy, and makeup by Karin Westerlund complete the production. The composition utilizes sharp studio lighting to emphasize texture and form against the minimal backdrop.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Forest Green (50%)

Background

White Seamless

Context

Advertising Campaign