Haberman, Agency / Creative,

Description

In a commercial for Cameron's Coffee, Jo Bright, CBO of Cameron's Coffee, emphasizes the company's smooth roasting process. The commercial begins outside a brick building with a sign for Cameron's Specialty Coffee. Inside a bright, modern coffee shop, Jo examines coffee beans with a magnifying glass and speaks with a customer. She is wearing a blue blazer and a yellow apron. In her office she speaks to the camera sitting behind a desk with a Cameron's coffee mug and laptop. She then stands next to easels that are displaying diagrams describing precision air roasting techniques used by Cameron's Coffee to achieve a smooth, flavorful coffee. The commercial features scenes of employees sampling coffee beans and drinking coffee in a bright, modern setting.