Guy Aroch, Photographer, New York

Description

A group of four diverse young adults with voluminous curly hair pose together outdoors against a soft pastel sunset sky. The central female figure wears a red polka-dot blouse with puffy sleeves and light-wash denim jeans, accessorized with a beaded necklace. To her left, a man wears a dusty rose hoodie and jeans, while another figure stands partially behind them. To her right, a woman wears a pink and red striped sleeveless top and light trousers. A product bottle featuring the OGX logo is visible in the lower left corner. The natural lighting creates a warm, hazy atmosphere across the entire composition.

Style

Lifestyle, Horizontal, playful, Warm

Techniques

Natural light

Industries

Haircare

Color

Background

Sunset Sky

Context

Advertising Campaign