BrandVerizon
ProjectConquering Dead Zones
GUT New York, Agency / Creative,
Associated creatives
Tags
Description
The commercial shows Dr. Buzz Aldrin in desert and snowy mountain landscapes, planting a Verizon flag emblazoned with "Satellite Powered." A "Dead Zone" sign lies discarded on the ground. He is shown wearing a space jacket with an Apollo 11 patch and aviator sunglasses. Aldrin texts on a smartphone, demonstrating Verizon's satellite texting capabilities. The camera captures a mix of close-up shots of Aldrin and wide shots of the landscapes, emphasizing both his presence and the vastness of the environments. The desert scenes feature muted, earthy tones, while the mountain scenes showcase bright whites and blues. The commercial aims to convey a message of connectivity anywhere.