GUT New York, Agency / Creative,

Description

This advertisement by Goodnites highlights the common issue of bedwetting in children and draws a parallel to astronauts who also require absorbent systems. The ad opens with a statistic: 1 in 6 kids in the US experience bedwetting. The scene shifts to a dimly lit boy's bedroom with space-themed decor, featuring an astronaut portrait. The advertisement cuts to an astronaut in a helmet. Juxtaposing the two, the commercial proposes that bedwetting kids share something in common with astronauts. The advertisement cuts to visuals comparing astronaut diapers to Goodnites. There is a shot of a boy in an astronaut helmet playing outside. The advertisement ends with an astronaut floating in space. This campaign is dubbed 'Mission Dry' by Goodnites.