GUT Los Angeles, Agency / Creative,

Description

This video presents an advertisement for the video game "Diablo IV: Lord of Hatred." The clip shows a black hearse with a license plate that reads "M3PH15TO" driving down a road near the LAX sign. The hearse has a custom license plate with the phrase "IS HERE" underneath. Text on the rear window reads "PREPARE FOR THE RECKONING," and a Diablo IV logo is present on the back of the vehicle. The video's lighting is generally muted, and the color palette features desaturated hues. The hearse joins a convoy of similar vehicles heading toward the airport, and the overall tone is foreboding.