Todd Davis, Set Designer, Los Angeles

Description

This playful commercial image features a pair of patterned sneakers decorated with colorful gummy bear graphics, set upon a sculpted multi-toned surface. Several translucent gummy bear candies are scattered beside the footwear on the cream-colored foreground. The surreal set design incorporates organic shapes with blocks of soft green and vibrant pink against a warm yellow backdrop. Bright, even lighting highlights the textures of the canvas shoes and the glossy surfaces of the candies. The careful set staging and playful art direction are credited to Todd Davis.

Style

Horizontal, Commercial, playful, Warm, Minimalist

Techniques

3D render / CGI

Industries

High Street Fashion

Color

Background

Set-dressed

Context

E-commerce / Product