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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
A person in a flowing green dress walking down a curved concrete staircase with a black handrail.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

model in green dressgreen dressmodel walking down stairsperson on stairs

Description

This photograph from Gucci's We Will Always Have London 2024 campaign captures a model descending a sweeping, curved concrete staircase. The subject wears a flowing green garment that creates a dynamic sense of motion as they walk down the steps. The industrial aesthetic of the concrete architecture is complemented by sleek black handrails and an expansive window in the background. The shot was captured by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns.

Style

Editorial, Vertical, Clean

Techniques

Long exposure, Natural light

Industries

Luxury Fashion Houses

Color

Lime (30%)

Background

Concrete Texture

Context

Advertising Campaign