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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two people seated in a wooden rowboat on a calm river surrounded by lush green lily pads and overhanging trees.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two people in rowboattwo peoplerowboat on riverwooden rowboatpeople in boat

Description

This photograph from Gucci's 'We Will Always Have London' 2024 ad campaign, directed by Sabato De Sarno and photographed by Nan Goldin, captures two individuals in a wooden rowboat drifting along a tranquil river. The scene is enveloped by dense woodland foliage and a dense bed of vibrant green lily pads covering the water surface. The lighting is soft and subdued, creating an intimate, atmospheric mood. One figure wears a warm brown leather jacket and blue trousers, while the other sits opposite with oars resting across the boat. The composition highlights a cinematic and reflective narrative style grounded in a natural river setting.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (40%)
Navy (30%)
Forest Green (30%)

Background

Lake

Context

Advertising Campaign