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Project'We Will Always Have London' 2024 Ad Campaign
Two women lying together on a hotel bed in an intimate pose for a Gucci campaign photographed by Nan Goldin

'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two women on bedtwo womenwomen on bedwoman in blue jeansblue jeanswoman in white tank topwhite tank top

Description

This image is part of the 'We Will Always Have London' 2024 ad campaign for Gucci, photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. The scene features two women embracing intimately while lying across a hotel bed with gold-toned satin bedding. Warm ambient lighting glows from a bedside lamp against a deep red interior wall. One woman wears blue denim jeans and an unfastened top, while the other lies beneath wearing a white tank top.

Style

Documentary, Editorial, Horizontal, Sensual

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Denim (30%)
Pure White (20%)

Background

Hotel Room

Context

Advertising Campaign