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Project'We Will Always Have London' 2024 Ad Campaign
Two women embracing on a bed in a hotel room reflected in a large mirror, for Gucci We Will Always Have London campaign.

'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two women embracingtwo womenwomen embracingwoman embracing womanembracing womenhotel room bed

Description

This image from the Gucci We Will Always Have London 2024 ad campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno, captures an intimate scene in a hotel room. Two women are seated together on a gold-toned patterned bedspread, embracing closely, while their reflection appears in a large vertical mirror in the foreground. The warm indoor lighting casts a moody ambiance over the red walls and wooden headboard. Styling by Francesca Burns enhances the atmospheric, cinematic composition of the frame.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (60%)
Jet Black (20%)
Burgundy (20%)

Background

Hotel Room

Context

Advertising Campaign