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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two people in a wooden canoe on a calm river surrounded by lush green trees under overcast light

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two people in canoetwo peoplewooden canoecanoe on riverperson rowing boat

Description

This advertising campaign image for Gucci, titled 'We Will Always Have London' and photographed by Nan Goldin, captures a moody outdoor scene on a calm river. Two individuals are positioned inside a dark wooden canoe gliding across tranquil water that reflects a subtle sunset glow. One person rows with a long wooden oar while the other rests near the stern. Lush dark green trees line the riverbank under a subdued natural light, creating an intimate, cinematic atmosphere.

Style

Documentary, Horizontal, Moody

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Chocolate (50%)

Background

River

Context

Advertising Campaign