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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two models seated in the back of a car at night for the Gucci We Will Always Have London campaign.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two models seated in carmodels seated in cartwo modelswoman in dark jacketdark jacketwoman in red jacketred leather jacketleather jacket

Description

This cinematic campaign image for Gucci titled We Will Always Have London features two models seated comfortably in the dark leather interior of a car at night. The model on the left wears a tailored dark jacket with a scarf tie, while the model on the right wears a rich red leather jacket with a matching neck tie. Warm, ambient street lighting from the London nightscape streams through the rear window, casting a soft glow over the subjects. The composition highlights sophisticated textures, sharp tailoring, and a moody, narrative-driven atmosphere characteristic of high-end fashion advertising.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (50%)

Background

Garage

Context

Advertising Campaign