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Project'We Will Always Have London' 2024 Ad Campaign
Two women lying on a hotel bed embracing and kissing intimately under warm lighting

'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two women embracingtwo womenwomen embracingwoman kissing womancouple on bed

Description

This advertising campaign image for Gucci's We Will Always Have London project features two women lying closely together on a hotel bed, embracing and kissing. Photographed by Nan Goldin with creative direction by Sabato De Sarno, the scene is bathed in warm, moody indoor lighting against a dark wooden headboard. One woman wears blue jeans and satin flats, while the other wears soft separates. The intimate composition captures a candid, cinematic moment within a domestic hotel setting.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Denim (30%)
Butter (20%)

Background

Hotel Room

Context

Advertising Campaign