Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Description

This image is part of the Gucci We Will Always Have London 2024 ad campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. A model reclines gracefully on an upholstered antique settee positioned in front of large multi-pane windows that reveal a hazy, sunlit landscape view outside. She wears a long, textured white dress with delicate raised patterning and rich burgundy shoes featuring hardware details. The soft, ambient daylight creates a moody, atmospheric interior setting with gentle shadows, highlighting the tactile textures of the fabric and the carved dark wood frame of the sofa.

Style

Editorial, Horizontal, Moody, Earthy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign