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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
A short-haired woman in a black backless dress holding a glass in a bar setting, wearing a black shoulder bag with gold hardware.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman in black dressblack dresswomanblack shoulder bagshoulder bagblack leather baggold hardwareshort hair womanwoman holding glasswoman in bar

Description

This image is part of the 'We Will Always Have London' 2024 ad campaign for Gucci, photographed by Nan Goldin with creative direction by Sabato De Sarno. A short-haired female model stands inside a dimly lit bar setting, wearing a sleek black backless dress and a black leather shoulder bag featuring prominent gold hardware. She holds a green drink in her hand while turning back toward the camera with a direct gaze. The background reveals warm interior bar lighting, dark wood finishes, and a red velvet stool, capturing an intimate, atmospheric mood characteristic of Nan Goldin's documentary style.

Style

Vertical, Cinematic, Moody

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Gold (30%)

Background

Bar

Context

Advertising Campaign