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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Model wearing a brown blazer and jeans standing on a grassy hill next to a dog with a handbag.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

black woman standingblack womanwoman standingbrown double breasted blazerbrown blazerdouble breasted blazerbrown handbagleather handbaghandbag

Description

This image is part of the Gucci We Will Always Have London 2024 ad campaign photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. A model stands on a lush green meadow under an overcast sky, wearing a structured brown double-breasted blazer over a patterned neck-tie blouse and patched denim trousers. She holds a brown leather handbag with a prominent round clasp, while a border collie dog stands faithfully by her side on the grass. The composition captures a subdued, atmospheric outdoor narrative with natural daylight reflecting softly across the rolling countryside landscape.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Denim (50%)

Background

Garden

Context

Advertising Campaign