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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two women lying close together on a patterned bed, wearing undergarments in an intimate editorial photograph.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two women lying on bedtwo womenwomen lying on bedblack patterned bralettepatterned bralettebralettelight green undergarmentundergarment

Description

This editorial photograph for the Gucci "We Will Always Have London" 2024 ad campaign was captured by photographer Nan Goldin, with creative direction by Sabato De Sarno and styling by Francesca Burns. The image features two women in intimate repose, lying closely together on a patterned textile bed in a softly lit interior setting. One woman wears a black patterned bralette while the other wears a light green undergarment piece, with warm natural light highlighting skin textures and clothing details. A blue handbag rests on the bed nearby, completing the styled scene.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Butter (50%)

Background

Bedroom

Context

Advertising Campaign