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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
A woman reclining on a vintage green velvet sofa wearing a yellow cardigan and skirt set against a windowed interior.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman reclining on sofawoman on green sofawoman in yellow cardiganyellow cardigan and skirtyellow knit setcurly hair womanpearl necklacegreen velvet sofatufted velvet sofa

Description

This image is part of Gucci's 'We Will Always Have London' 2024 ad campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. A model with dark curly hair is captured reclining on a deep green tufted velvet sofa, wearing a pale yellow knit cardigan and matching skirt. The interior setting features large draped windows revealing lush greenery outside, casting soft natural light across the scene. Additional styling details include a layered pearl necklace and green heels. The composition creates a moody, intimate atmosphere consistent with the campaign's narrative.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Butter (50%)
Forest Green (50%)

Background

Living Room

Context

Advertising Campaign