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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Model with dark curly hair wearing a black sleeveless dress and pearl necklace standing beside a black leather handbag against a patterned wallpaper interior

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman in black dresswoman with dark curly hairblack dresscurly hairpearl necklaceblack leather handbagleather handbaghandbag

Description

This image is part of the Gucci 'We Will Always Have London' 2024 ad campaign, directed by Sabato De Sarno and photographed by Nan Goldin. A female model with voluminous dark curly hair stands indoors against an ornate green and gold damask patterned wall. She wears a black sleeveless dress with a thin belt and a layered pearl choker necklace. A structured black leather handbag sits on a dark red surface beside her to the right. The lighting is moody and low-key, casting soft shadows across the interior scene.

Style

Editorial, Horizontal, Moody, Raw

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Gold (40%)

Background

Set-dressed

Context

Advertising Campaign