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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two people embracing in a dimly lit hallway with a red exit sign, part of Gucci We Will Always Have London campaign.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two people embracingtwo peoplepeople embracingwoman with blonde hairblonde womanperson with short hair

Description

This image is part of the 'We Will Always Have London' 2024 advertising campaign for Gucci, captured by photographer Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. The photograph portrays two individuals embracing intimately in a narrow, dimly lit hallway or interior corridor. Warm overhead lighting casts soft shadows across the figures, highlighting textured clothing and a patterned handbag with gold hardware. The scene carries an atmospheric, documentary-style narrative quality set against a dark, moody background.

Style

Documentary, Horizontal, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Jet Black (50%)

Background

Hallway

Context

Advertising Campaign