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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two models posing in a hotel hallway for Gucci ad campaign shot by Nan Goldin

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman in striped shirtstriped shirtwoman in denim jeansdenim jeansmodel in hotel hallwaytwo people in hallwaytwo people

Description

This editorial image from Gucci's 2024 ad campaign, titled "We Will Always Have London," was photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. The composition features two models in a hotel hallway interior setting, capturing a candid, documentary-style narrative mood. One model in the foreground wears a partially unbuttoned striped shirt over a bralette and denim jeans, while a second model stands nearby in a dark tailored suit. The lighting is soft and ambient, highlighting natural textures and an intimate atmosphere.

Style

Editorial, Horizontal, Clean

Industries

Luxury Fashion Houses

Color

Denim (50%)
Pure White (30%)
Caramel (20%)

Background

Hotel Lobby

Context

Advertising Campaign