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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
A Black woman seated on a red velvet sofa holding a tan leather bag while wearing a white shirt and green lace bra.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

black woman seated on sofablack womanwoman on sofatan leather handbagleather handbagbrown handbagwhite collared shirtwhite shirtgreen lace bralettegreen bralette

Description

This image is part of the Gucci 'We Will Always Have London' 2024 advertising campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. A Black woman is seated indoors against an ornate dark wooden and red velvet sofa, holding a structured tan leather handbag. She wears an unbuttoned white collared shirt revealing a green lace bralette underneath, paired with denim jeans. The lighting creates rich contrast and shadow depth within the room environment.

Style

Documentary, Vertical, Moody, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Pure White (30%)
Sage (20%)

Background

Set-dressed

Context

Advertising Campaign