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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Two people seated on a red banquette in a dimly lit lounge with cocktails and a small lamp on a dark table.

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

two people seated in loungetwo peopleman and womanman in dark suitwoman in black attiredark suit jacketgrey shirt

Description

This photograph from the Gucci 'We Will Always Have London' 2024 ad campaign, directed by Sabato De Sarno and photographed by Nan Goldin, captures an intimate moment in a moody lounge setting. Two figures sit closely together on a deep red banquette booth, surrounded by dark wood surfaces and low-key lighting. The man wears a dark suit jacket over a grey shirt, while the woman is dressed in black attire, leaning her head softly against her hand. On the small tables before them sit a glowing table lamp with a pinkish shade and stemmed cocktail glasses containing drinks. The rich tones, atmospheric shadows, and candid framing reflect Goldin's signature documentary style adapted for high-fashion storytelling in London.

Style

Documentary, Horizontal, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (30%)

Background

Bar

Context

Advertising Campaign