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Project'We Will Always Have London' 2024 Ad Campaign
Three models in burgundy attire sitting at a vanity mirror applying makeup for Gucci We Will Always Have London campaign

'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman applying lipstickwoman applying makeupwoman at vanity mirrorburgundy leather handbagburgundy jacketleather handbagburgundy coatleather coatthree womengroup of women

Description

This advertising campaign image for Gucci titled We Will Always Have London was photographed by Nan Goldin with creative direction by Sabato De Sarno and styling by Francesca Burns. The scene features three women in an interior setting seated at a wooden vanity table with mirrors, dressed in matching burgundy jackets and coats. In the foreground, a woman with long dark hair holds a lipstick while her reflection appears in the mirror applying makeup. To her left, another woman with braided hair and a pearl necklace sits quietly in profile. A prominent burgundy leather handbag rests on the vanity counter beside them. The lighting is warm and ambient, casting soft shadows in an intimate dressing room atmosphere.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Burgundy (80%)

Background

Hotel Room

Context

Advertising Campaign