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BrandGucci
Project'Valigeria' 2023 Ad Campaign
Lee Jung-jae standing by a car trunk packed with Gucci monogram luggage, holding a large red leather travel bag outside The Savoy hotel.

Gucci 'Valigeria' 2023 Ad Campaign 2023

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Hanna Moon
Hanna MoonVideographer
Jungjae Lee
Jungjae LeeModels
The Savoy
The SavoyLocation

Tags

east asian man

Description

Actor Lee Jung-jae is captured in this advertisement for the Gucci Valigeria 2023 collection, posing next to an open car trunk filled with signature Gucci monogram luggage. He wears a tailored brown trench coat over a light blue collared shirt and holds a large, textured red leather travel bag with a prominent blue and red central stripe. The scene is set outside the historic Savoy hotel, with the hotel's marquee visible above the vehicle. The lighting is soft and natural, emphasizing the rich textures of the leather and the iconic details of the accessories. A custom 'GU33I' license plate on the car reinforces the branding.

Style

Commercial, Cinematic

Techniques

Live-action Technique

Industries

Bags & Accessories