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BrandGucci
Project'Timepieces and Jewelry' 2023 Ad Campaign
Diptych featuring Gucci diamond chain jewelry alongside model Arina Besedina wearing a black and white tailored blazer.

Gucci 'Timepieces and Jewelry' 2023 Ad Campaign 2023

Associated creatives

Ezra Petronio and Lana Petrusevych
Ezra Petronio and Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioPhotographer & Director
Arina Besedina
Arina BesedinaTalents
Taemin Park
Taemin ParkTalents
Paul Hanlon
Paul HanlonHair
Thomas de Kluyver
Thomas de KluyverMakeup

Tags

gucci fine jewelrygucci jewelrydiamond chain necklacegold chain necklacechain necklaceinterlocking g logoarina besedinablonde woman posingwoman in tailored blazertailored blazer

Description

A split diptych composition for Gucci's 2023 Timepieces and Jewelry advertising campaign. The left panel showcases close-up studio product photography of gold and white-gold chain necklaces adorned with pavé diamond interlocking GG emblems and bezel-set gemstones. The right panel features model Arina Besedina styled with layered blonde hair, wearing a graphic black and white peak-lapel blazer while posing with delicate coordinating jewelry against a warm studio wall.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Hard Light

Industries

Jewellery

Color

Jet Black (40%)
Gold (30%)
Silver (metallic) (30%)

Context

Advertising Campaign