Gucci 'The Horsebit 1953 Loafer' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Talent Kingsley Ben-Adir is captured against a clean white studio background in this advertising campaign for Gucci. He wears a tailored black suit paired with black leather loafers and white socks, leaning casually against a corner wall. A dark minimal chair sits in the foreground space to his right, creating a clean composition. The lighting is bright and even, highlighting the sleek silhouettes of the apparel and footwear. The project is styled by Alastair Mckimm with creative direction by Sabato De Sarno.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (90%)
Pure White (10%)
Background
White Seamless
Context
Advertising Campaign