Gucci 'The Horsebit 1953 Loafer' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Kingsley Ben-Adir is seated in a dark brown leather beanbag chair against a textured concrete wall, photographed by Heji Shin for Gucci's Spring 2024 ad campaign for The Horsebit 1953 Loafer. He wears a short-sleeved brown patterned monogram shirt, dark trousers, white socks, and brown leather horsebit loafers. His left hand is raised near his forehead with a thoughtful expression. The lighting is clean and balanced, highlighting the textures of the leather footwear and clothing. Creative direction is led by Sabato De Sarno with art direction by Riccardo Zanola and styling by Alastair Mckimm.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Jet Black (30%)
Pure White (20%)
Background
Concrete Texture
Context
Advertising Campaign