BrandGucci
ProjectSummer 2026 Ad Campaign

Tian Xi Wei,
Associated creatives
Tags
Description
Amelia Gray poses on the deck of a yacht for the Gucci Summer 2026 ad campaign, photographed by Mark Seliger with creative direction by Bureau Future. She wears a vibrant yellow button-down dress featuring an intricate blue and cyan floral pattern, paired with oversized black cat-eye sunglasses and voluminous blonde hair. Rested beside her on the white upholstery is an ivory leather shoulder tote featuring metallic hardware detailing. The sunlit Mediterranean backdrop reveals pastel coastal architecture set against a rugged hillside.
Style
Vertical, Commercial, Warm, Polished
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Golden Yellow (60%)
Off-White (20%)
Context
Advertising Campaign


