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  • ·Gucci Summer 2023 Campaign Red Leather Handbags
BrandGucci
ProjectSummer 2023 Ad Campaign
Three red leather Gucci handbags with chevron quilting and gold interlocking G logos nestled in a field of white daisy flowers.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

Description

Three vibrant red quilted leather handbags from Gucci are positioned within a dense field of white daisy flowers. The bags feature the signature chevron pattern and gold-tone interlocking G hardware emblems. One bag is a cylindrical bucket style, another is a compact rectangular wallet or clutch, and the third is a small shoulder bag with a flap closure. The green grass provides a natural, soft contrast to the vivid red of the leather accessories. The image is captured in natural light, emphasizing the textures of the floral petals and the smooth leather surfaces. The composition highlights the bags as luxury items integrated into a whimsical, outdoor environment.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Bags & Accessories