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  • ·Gucci Summer 2023 Campaign Man in Heart Pattern Sweater
BrandGucci
ProjectSummer 2023 Ad Campaign
Young man lying in tall green grass wearing a blue red and yellow heart-patterned Gucci sweater holding a single white daisy.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

young asian man

Description

A young man with dark hair is captured lying horizontally within a dense patch of tall, vibrant green grass. He is wearing a long-sleeved knitted sweater featuring a colorful graphic pattern of red hearts and blue and yellow "I LOVE YOU GUCCI" text. His head is propped up, resting on his arm as he gazes towards the camera with a neutral expression. In his outstretched hand, he delicately holds a small, single white daisy. The composition is tight, emphasizing the texture of the long grasses that surround and partially obscure him. The scene feels soft and natural, with focus primarily on the subject's face and the vibrant colors of his garment.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses